Exhibition stand. MosBuild 2015. ANZA AB.
Russia, Moscow
Expocentre, 31 march - 3 april 2015
MosBuild Design & Décor Week – 2015

Exhibitor: Swedish group ANZA AB.

Objective: - to find optimum solution to controversial problems
- to make the stand conspicuous and easily recognizable by exhibition visitors
- to develop effective, simple and stylish stand design

Ideology of the concept: to create design concept and develop stand design images providing for comfortable and well organized exhibition space.

Design: Global Events Management

Realization: Turn-key exhibition solution including design, manufacture, and buildup of the exhibition stand, graphic decoration, rental and install of video equipment, furniture rental, technical maintenance at the exhibition stand during the exhibition.

Stand description: Stand design: in minimalist style, black-and-white colour range with additional bright elements. Stand design provides for reception zone for greeting exhibition visitors, open space meeting room, exhibits presentation area. Reception zone is separated from the exhibits presentation area with a 2,5 m standalone pillar with backlight. The activity areas of the group are enumerated on 3-meter high L-shaped walls. Stand branding is guaranteed by the central 4-meter high wall with the flag and a 3D backlit group logo. A large open space meeting room provides for comfortable communicating with stand visitors.

Project features: Stand designed specifically so as to hide the fastening of the banner fabrics to the structure and avoid using plastic L-bars. Thus the structure is viewed as a single element without spacing, joints or additional decorative elements.
- Stand structure: Sodem System aluminium profile, banner with print.
- Logo on central wall: MDF 16 mm, paint, LED strip.
- Curved standalone pillar: MDF 16 mm, MDF 16 mm, chipboard, LED strip, paint. Strengthened structure for TV screen.
- Reception with backlight and 3D logo, with shelving, lockable doors, glass on spacers. Materials used: MDF 16 mm, flexible MDF 6 mm, paint, LED strip.
- Flooring: laminate (bleached oak)

Lead time: 10 days