Exhibition stand. ITZ. Metalexpo 2013
Russia, Moscow
All-Russia Exhibition Centre, November 2013
Metal Expo 2013

Stand for Izolyatsionniy Trubniy Zavod Ltd. (Pipe Coating Plant), 77 sq. m / island

Objective: To show in an unconventional way the customer’s core activity (coating of steel pipes) and to make it easy for visual perception.

Design: Global Events submitted several concept designs of the exhibition stand. The chosen design represented a pipe with insulation material wound up on it.

Realization: Turnkey exhibition solution including design, construction drawings, production and decoration, floral arrangement, furniture rental, kitchen equipment rental, buildup and dismantle, sale of stand-alone exhibition elements (reception counter, product displays).

Stand description: The stand incorporates several zones – reception zone, closed and open space meeting rooms, back office.

Raised floor with real wood imitation laminate, yellow backlit edging to match the overall stand design.

Company logo is vinyl cut-out applied to transparent acrylic glass providing for soaring effect of the fascia.

For general lighting purposes numerous par cans are used all round the exhibition stand. Decorative elements of the stand, such as imitation of insulation material wound up on pipe, conceptual design “drops” and all-round lighting are fixed due to additional suspension points. Graphics is direct print on PVC panels.

Another important decorative element of the stand is a PVC fret cut map of Russia with yellow backlight, city names. Round structure of the stand is emphasized with yellow LED stripe.